Allstate Insurance thought they were being funny, but the joke didn’t go over so well.
Apparently, people don’t like their astrological signs being used against them. Especially when they’re not even their signs.
Last week the insurance company issued a press release listing accident rates based on the ‘new astrology’ we’ve been hearing so much about.
According to their list, Virgos and Leos are the most accident prone, while Scorpios and the new Ophiuchuses are the safest drivers.
This new astrology, however, is completely bogus. As was Allstate’s suggestion that they might be using it to determine your insurance rates.
People were upset anyway. Virgos and Leos especially, I’m guessing.
The company issued another press release retracting the first one. In fact, according to CNN, the first one has completely disappeared from their site.
The newest release makes things clear,
“Astrological signs have absolutely no role in how we base coverage and set rates. Rating by astrology would not be actuarially sound. We realize that our hard working customers view their insurance expense very seriously. So do we. We deeply apologize for any confusion this may have caused.”
It’s good to hear the insurance giant isn’t using the bogus new astrology to determine rates. But they might want to look again at astrology in its tried and true form.
Actuarially, they might find it quite useful.
